When considering current logo design trends and styles, pick a trend or style that fits your brand. Generic branding (and free clip art) will help you get lost in a crowd rather than stand out. For example, automated online logo makers are cheap and quick, but the computer-generated logos they produce are, at best, generic templates used by thousands of other businesses. They can be readily displayed and printed on product packaging and products without sacrificing visual integrity.īut don’t confuse minimalism with generic icons. Minimalist logos offer a significant advantage compared to other styles. Monograms are an excellent option if you want your logo to have a unique look that cannot be easily replicated or copied. In 2022, we’re seeing many brands adopt this style.Ī monogram is an emblem.

Luxury fashion brands and high-end stores have often used monograms. Minimalism is a universal trend that has long been popular in design.ĭespite the sparseness and simplicity of fonts and the composition of design elements, minimalist logo design works because it is simple.Īnd we’re seeing a variation on this trend with the use of monograms in brand identity. When executed correctly, your customers will start associating feelings of positivity and safety with your brand.Ĭustom logo design by mandex on crowdspring 10. This is a core principle of logo psychology. The most compelling reason to use nostalgia in logo design is to invoke your customers’ familiarity and a sentimental response. This is why nostalgia works and has become popular in logo design.īut, nostalgia works best when it is genuine to your company’s identity.ĭesigners and business owners who want to experiment with this trend should use the aesthetic of an era as a base, but be sure that the overall branding is original and represents your identity. And remembering our childhood days, when things were simple, and we had few responsibilities, provides the safe escapism many people seek. The uncertainty of the times makes escapism immensely appealing.

In 2022, we continue to see even more evidence that people are fascinated with past decades. And even popular brands have rebranded to leverage this trend. We’ve seen it in TV shows, movies, music, and digital art. Over the past few years, a retro revival has dominated popular culture.

Viber logo aesthetic