Storytelling - how to eat kiwi, as well as its health benefits - continues to be a prominent feature of the design. 'Fuzzy', the brand’s official mascot, is featured on the sleeve. 'The Organic Mighties packaging has the design elements of its conventional counterpart, but with a purple background in place of a traditional green background.

'Mighties clamshells have revitalized the kiwi category and created increased awareness and consumption amongst a wide consumer audience,' Nager said. He also described how the packaging has been an important element this launch season.

Nager said the organic Mighties are available throughout the California season, from October to May in a 1lb clamshell. Last October, the company launched an organic version coinciding with the start of the California kiwi season. Mighties brand kiwifruit has been around for just over four years. The other recent organic option provided by Sun Pacific is the Mighties Kiwifruit. Packaging provides key messages for organic Mighties Kiwifruit The acreage for the organic Cuties is being converted from conventional fruit.' Next year we will be expanding our supply to offer them through the entire California Mandarin season. 'They are packed in Gyro mesh bags and are available in both 2lb and 5lb offerings in the same regions as conventional Cuties are now. 'Organic Cuties were introduced this past February,' Nager shared. However, the company already has plans to substantially increase volume from the next California season. Sun Pacific's Howard Nager said that due to the limited volume in this initial year, the organic mandarins are only going to be available for a couple of more weeks.

The most recent addition has been organic Cuties®, launched in February of this year. This adds to the company's already existing organic grapes under the Air Chief brand that have been in production since 2016. Sun Pacific, the company behind Cuties® Mandarins and Mighties™ Kiwifruit, has been busy expanding its organic offerings, launching organic options for Cuties and Mighties within the last six months.

Cuties organic mandarins